|Style of cause||Ratio|
Esso Petroleum Co Ltd v Mardon  QB 801
A statement as to the future is not a statement of fact and cannot amount to a misrepresentation.
A party's relative expertise compared to the other party must be deemed to have warranted a forecast was made with reasonable care and skill, as the statement induced the contract.
Jones v Hart (1698), 90 ER 1255 (KB)
The act of a servant is the act of his master. The master undertakes of his care for all he makes use of him.
Partridge v Crittenden  1 WLR 1204.
On appeal, the high court decided that the advertisement was not an offer but an invitation to treat.
However, the advertisements which come under the category of unilateral contracts are considered as offers rather than invitations to treat.