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Ford v Quebec (Attorney General), [1988] 2 SCR 712 (Link)


About signage laws (specifically the language used). A Quebec government regulation limited advertisement to French only.


Commercial advertising constitutes expression under section. 2(b).

Purpose of 2(b) of the Charter (the underlying principles):
** 1. Seeking truth as an inherently good activity;
** 2. Participation in social and political decision making is to be fostered and encouraged;
** 3. The diversity in forms of individual self-fulfillment and human flourishing ought to be cultivated, in an essentially tolerant environment, not only for the sake of those who convey a meaning but also for the sake of those to whom it is conveyed.


Court held that the regulations infringed section 2(b) of the Charter, and could not be upheld under section 1 of the Charter. Commercial advertising constitutes expression under section. 2(b).

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